However, during these discussions, many organizations ask the same question: “How do we attract more donors?” While this is important for spreading awareness, it’s not the most effective way to raise money. 

In fact, there’s often a negative return on investment when it comes to attracting new prospects. Research shows that it’s much more difficult and expensive to attract new supporters than it is to retain the ones you already have.

Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time. We’ll start this guide by explaining why these new donors are so important to this strategic approach. 

Why First-Time Donor Retention is Important

New donor retention plays a major role in your overall retention rate. This has a lot to do with the power behind a second donation. The second donation a supporter makes to a nonprofit is often called the “golden donation” because it signifies that that individual will likely give for many more years to come. 

According to data from the Fundraising Effectiveness Project found in Bloomerang’s donor retention guide, the donor retention rate for those who contribute the “golden donation,” also known as the repeat donor retention rate, averages at about 60%. Meanwhile, new donors who have only given once only have a little over 20% likelihood of contributing again. You can see this represented in the image below: 

The drastically lower new donor retention rate means that focusing your efforts here offers the greatest potential for fundraising success.

We recommend the following strategies to boost your first-time donor retention rate to see the greatest impact on retention: 

1. Call your new donors. 
2. Send welcome kits.
3. Show the impact of donors’ contributions. 

As we walk through these top suggestions, consider how you can incorporate them into your nonprofit’s strategy to boost your new supporter relationships. 

1. Calling Your Donors

One of the best ways to instantly engage your supporters is to call them on the phone or use video conferencing tools in order to establish a personal connection through one-on-one conversations. 

This Bloomerang study found that donors who received more than one phone call within 90 days of their first donation were retained 58% of the time compared to the 33% donor retention rate for those who did not receive a phone call. 

Therefore, we know that phone calls have a positive impact on your first-time donor retention rate. So how do you make the most of these phone calls? 

First, make sure to collect supporters’ correct phone numbers and save them to your donor database. Prior to each call, log in to review individuals’ data such as donation dates, amounts, and campaigns they contributed to. 

Armed with this information, you can structure your call: 

• Ask them how they’re doing. You always want to make sure that you’re putting the wellbeing of your supporter first. 

• Thank them for their contribution. Specifically mention the amount, the campaign it was given to, its specific impact and how that impact will advance your overall mission. 

• Get to know them. You might not yet know why a first-time donor has chosen to support you, how they heard about you, and/or why they’re passionate about your cause.
• Remind them of your mission. Casually talk about the broad needs in the community and how your philanthropic initiatives are working to fulfill those needs. 
• Finally, mention the plans for the future. Do you have another upcoming campaign or event? Tell your supporters about other involvement opportunities and invite them to stay engaged with your mission.

No matter how you approach it, make sure to call within the first 90 days (preferably within the first 30 days) of the initial donation. 

2. Welcome Kits

While calling supporters can help establish a personalized connection, sending a welcome kit can bolster the relationship with the organization. 

Your welcome kits, whether sent by email or through the mail should, of course, say “thank you.” But, primarily, they should speak to the burgeoning relationship by telling the donor that you recognize they are new to the “family” of donors. Donors like it when you tell them what kind of donor that they are because it shows that you’re paying attention. Saying things like “Thank you for your first gift” or “Welcome to our community of supporters” in an exclusive piece that only new donors get will make recipients feel like they’re now part of something special.

Including a unique thank-you letter for first-time donors, brochures, past issues of print newsletters, and even small premiums like stickers or seed packets will make the kit seem substantial but not overwhelming or wasteful.

You can include material that leads supporters to additional ways to get involved, so that they can continue contributing either financially, with their time, or by attending events. 

But how do you lead them to stay involved? Provide educational resources so they better understand what your organization does and why it’s important for the community. 

Use welcome emails as an opportunity to arm your supporters with the education they need to feel connected to your cause. Try crafting emails for your new supporters that mention: 

• Your organization’s mission
• Needs in your community
• Your next big project or initiative

By providing additional information, you can deepen supporters’ understanding and their connection. 

If you’re having difficulty getting started with welcome kits, we recommend using and customizing a template to ensure you don’t forget any integral information. You can find great resources for templates online!

3. Showing Impact

Research shows that supporters love to know the impact that they’ve created through their giving. After all, people give in order to impact their communities and the causes they care about. There are several methods for showing supporters’ impact on your mission, including: 

• Include it in your thank-you message. Frame your thank-you message to show supporters that their contributions are integral in helping you achieve your goals.

• Incorporate impact stories in future communications. Subsequent newsletters and appeals sent to first-time donors should include stories of impact, giving those donors the chance to continue to make a difference.
• Use social media. Social media is a great place to show supporters (and prospective supporters) the impact that gifts have. Photos and videos of service recipients, whether they’re humans, animals, or the environment – will give followers a tangible sense of what gifts go towards.

When you craft your impact statements, be sure to put it in terms that highlight the supporters’ actions. To practice this, try completely removing the first-person narrative language. This means avoiding “we,” “our,” “I,” and “my” and replacing them with “you” and “your.”

For example, consider the following statements: 

Our organization now has the resources to feed 25 additional families this Thanksgiving thanks to your generous gift of $100. 

Versus: 

Your generous donation of $100 has helped provide a full Thanksgiving dinner for an additional 25 people this year. On behalf of them, thank you for your support. 

The second statement shows the supporter the impact of their gift and how important they are to your mission (which is what they feel driven to support). It’s framed in a way that highlights the supporter’s actions and shows appreciation for their involvement. 

In addition to framing your impact statements properly, be sure to tell stories throughout the year that also demonstrate the large-scale impact of gifts. This guide explains how including constituents’ personal stories in your marketing outreach can drive continued donations.

Remember, the greatest opportunity your organization has to boost fundraising through your donor retention rate is by increasing your first-time donor retention rate. This means you need to make a strong first impression on your donors right away. 

These three best practices enable you to establish personal donor connections, provide necessary educational resources, and show the impact they have on your mission—which can directly boost this retention rate.

The post First-Time Donor Retention: 3 Nonprofit Best Practices appeared first on Nonprofit Hub.

The logic of acquiring more donors to grow your nonprofit holds true only when you’re able to keep that engagement high over a long period of time. This means that your nonprofit must first master the art of effective donor retention. 

There are several reasons donor retention is so important for nonprofits:

First, it’s much less expensive to ask a donor to give again than to perform enough outreach to acquire a new donor. 

Second, when donors give to your organization over time, they’re more likely to increase their contribution amounts and leave gifts in their will.

Third, retained donors are a more reliable source of referrals, volunteerism and peer-to-peer fundraising for your nonprofit.

As you can see, donor retention is a key part of any nonprofit’s organization strategy. In order to effectively retain more donors, your nonprofit must consider strategies to achieve three main objectives. These objectives are: 

• Prevent donors from lapsing. 
• Encourage increased donor engagement.
• Set your nonprofit up for success in the future. 

Luckily, we’ve already compiled a list of strategies to help your nonprofit achieve these goals. Even if your staff power is low, your nonprofit can take the necessary steps to grow. Let’s jump in to learn more. 

Strategies to Prevent Donors From Lapsing

On average, the recapture rate for lapsed donors is 5%. While it’s not impossible to recapture lapsed donors, it’s incredibly difficult to do. Once a donor stops giving to your nonprofit, more often than not, they’ll never give again. 

That’s why your nonprofit should take the necessary actions to prevent donors from ever lapsing to begin with. This means taking the necessary measures to maintain their trust and engagement with your nonprofit. 

The last thing you want to do is make a silly mistake that causes donors to second-guess their relationship with your nonprofit. Strategically organizing marketing initiatives can help your nonprofit maintain relationships and prevent supporters from lapsing. Our recommended strategies are: recording all of your communications, and providing diverse opportunities for engagement. 

1. Keep records of all of your communications. 

Many nonprofits make the mistake of asking donors to do things they’ve already done or asking them questions they’ve already answered, without ever really taking time to appreciate their support. They too often make them feel a little bit like an ATM.

Your donors are not ATMs!

Keeping track of all of your communications in your nonprofit CRM can help your nonprofit space out, contextualize, and avoid repeating asks. 

You can also use these records to analyze the effectiveness of your outreach. For instance, if you’re using email to ask for donations, you can track the open and click-through rates of supporters and get an idea of how effective they are. 

2. Provide various engagement opportunities.

While we recommend spacing out your fundraising asks, this doesn’t mean halting or limiting communication with your supporters! However, it does mean that it can be more effective to ask for something other than money. 

For example, consider the other campaigns your organization launches. You may choose to ask your supporters for: 

• Contributions of their time. Volunteers deserve just as much recognition and appreciation as your donors (frequently the groups overlap!) because they are making a donation of time, which is just as valuable. Encourage supporters to sign up to volunteer at your next event or in-office during the busy season. 
• In-kind donations. Instead of asking for money, provide a list of in-kind donations a supporter can give. Be sure to tell them exactly what these items will be used for and how they will help serve your mission.

• Advocacy actions. If your nonprofit has an advocacy component, be sure to ask your supporters for help with your advocacy campaigns. Simply signing a petition or calling their legislator on your behalf can help your nonprofit dramatically (every voice matters). Plus, this is an easy way for supporters to contribute without donating money. 
• Event attendance. Tell supporters about your upcoming events and opportunities to support your cause by attending. Lead them to event registrations. Maybe they’ll even buy merchandise from your nonprofit. 

There’s an infinite number of ways you can provide opportunities to your supporters. Just look at any fundraising idea guide, like this one from Snowball, to get ideas. 

By mixing up your communications and providing many different opportunities to get involved with your nonprofit, you’ll keep supporters on their toes. They’ll feel less like an ATM and more like an integral cog for your nonprofit’s operations.

Strategies to Encourage Increased Engagement

Just keeping your donors interested in what your nonprofit has to say isn’t enough. They should be taking action on the different opportunities you provide to them. 

Encouraging increased engagement from your nonprofit supporters requires effective marketing and personalization in order to cultivate the relationship. 

Relationships are key for encouraging more engagement from your supporters. The two ways we’ll outline to do so include: face-to-face communication and personalized outreach. 

3. Encourage face-to-face communication.

Let your donors get to know you and your nonprofit staff members at the different engagement events and meetings. This is especially important when it comes to major gift opportunities. 

Major donors especially will want some one-on-one interaction with your nonprofit executives before they provide a large contribution. This allows them to feel closer to the inner workings of your nonprofit and it increases their level of trust in your organization. 

While major donors may receive this face-to-face communication in pre-arranged meetings, your lower-dollar-amount donors will also appreciate some one-on-one time at events and other community get-togethers. 

Make sure to dig into your donor database before meetings or events in order to learn some details about the donors you’re talking to. Take note of their interests so that you can lean on those topics in conversation and create a smooth exchange. 

4. Personalize marketing outreach. 

Just as you personalize your face-to-face conversations by touching on the interests of the supporter, your nonprofit should take care to also personalize your marketing outreach. 

When did you last take the time to read an email that was addressed, “To whom it may concern”? You probably ignore most of these messages, and so do your donors! 

Pull data from your donor database to communicate with supporters on a more personal level. For instance, make sure to: 

• Use your donor’s preferred recognition name in the salutation. 
• Mention the last engagement opportunities they took advantage of. 
• Talk about the impact they’ve helped make toward your mission. 

If you’re in the market for a new nonprofit CRM, Bloomerang’s donor database guide can help you make a decision about which solution will best fit your nonprofit’s specific needs. Then, you can effectively leverage personalized data from individual donor profiles for your marketing outreach. 

Strategies to Set Yourself Up for the Future

Make sure that your nonprofit is not only prepared to engage and reach out to donors now, but also in the future. Specifically, the software you invest in to boost your donor retention rates should apply just as fully now as it will in the years to come. 

Nonprofits tend to have a habit of investing in software solutions that will appeal to their current needs, but that they will quickly outgrow. This means they need to spend all sorts of extra time looking for a new software solution, migrating data, and preparing for the future. 

Avoid this classic mistake! When you invest in software, be sure it will serve both current and future needs. We recommend looking for software that offers: scalable solutions, and valuable integrations. 

5. Look for scalable software. 

We understand that smaller organizations may have difficulty affording the large solutions that bigger nonprofits use to raise money, store donor data and market opportunities. That’s why we recommend smaller organizations look for scalable software. 

Scalable software has the potential to grow with your nonprofit as you grow over time. Instead of investing time and energy setting up a new solution each time you outgrow the functionality of your current solution, you can simply scale up your current solution to expand the functionality. 

This article explains how scalable software can help your nonprofit save money now if you’re worried about investing in a solution that is too big for your organization. Plus, it helps you save in the future! Investing in new solutions is expensive, so you’ll save more by staying with the same software for a longer period of time. This means more time and resources spent engaging with donors!

6. Take advantage of valuable integrations.

When you invest in new software, take into consideration the other solutions they integrate with. These integrations can come in handy for streamlining data from one solution to another. 

For example, when your nonprofit CRM integrates with your fundraising tool, the donor data provided during the donation process is automatically saved in donor profiles in your database. 

Streamlining with integrations has many advantages for nonprofits, including: 

• Reducing human error. Human error accompanies manual input and transfer of information from one software solution to another. Reducing this will help you save and leverage more accurate information about your donors for the future. 
• Saving staff members’ time and energy. When you cut back on the time staff members take to manually transfer data from one software solution to the next, you’re creating more time for them to focus on more important matters. They then have more time to reach out to donors or work on projects to support your mission. 

Streamlining as much data as possible through integrations sets your nonprofit up for success in the future. You’ll have more time to focus on engagement activities and developing donor relationships. 

Because software is such an essential part of creating engagement opportunities and developing relationships with your supporters, it’s also an integral part of donor retention. This means, in order to set yourself up for success, your nonprofit should work to ensure your software ecosystem is as effective and efficient as possible. 

Donor retention is key to helping your nonprofit grow. However, it doesn’t come without hard work! Effectively implementing specific strategies like those outlined in this article to help your organization retain more supporters. And, with better retention rates, your nonprofit will see an improved revenue stream in the years to come. Good luck!

The post 6 Effective Donor Retention Strategies for Small Nonprofits appeared first on Nonprofit Hub.

Originally published 3.6.2017 — Updated 3.23.2018

The post Ultimate Nonprofit Social Media Scheduling Guide appeared first on Nonprofit Hub.

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Within any nonprofit, there are a lot of things that can and should be integrated: the fundraising and communications departments, the donor database and website, internal communications and public relations, and so on. Unfortunately, opportunities for silos abound.

Two aspects that you might not have considered integrating are your gift acknowledgements and donation appeals. They seem like such separate entities, but when integrated can unlock the true potential of your donor communications strategy.

Here are three ways your nonprofit can integrate its donor acknowledgements and appeals:

1. Cadence & Timing

Imagine merging onto the highway in your car. Occasionally, drivers in the lane next to you will help you merge, but for the most part the traffic pattern is moving along regardless of you, and it’s your car that has to adjust.

The same thing happens to our donors; especially first-time givers. The make a donation, and then are immediately thrown into whatever communication pattern is already in progress, regardless of their gift type, gift size or demographic information.

But it doesn’t have to be this way.

Consider creating unique tracks for each donor and sticking to them, and filtering out very recent (first-time) donors from your appeal mailing. One of the worst things that can happen is for a donor to make a gift, and then receive a campaign appeal within a few days.

According to a survey conducted by Roger Craver, the number two reason why donors stay loyal is that they know “what to expect from your organization with each interaction.” In a similar survey conducted by Adrian Sargeant, 18 percent of donors cited “poor service or communication” as the reason they lapsed. Bad timing can certainly result in unexpected and inappropriate communications.

Check out Lori Jacobwith’s “Sample Timeline for New Donor Retention” to get started in creating individual communication tracks for your donors.

2. Branding & Style

As with any donor communications, marketing collateral and other branded material, the overall style should be unified. Naturally, a holiday appeal is going to look different than a spring appeal, but your tone should be consistent regardless of the format, seasonality or purpose of the piece.

With regards to appeals and acknowledgements specifically, aim for closing the loop. For example, if you have an emotional appeal that tugs on the recipient’s heartstrings, your acknowledgement shouldn’t be glib or silly. It should be hopeful and communicate that the donor will make a difference. Conversely, don’t follow up on a more upbeat appeal with a somber acknowledgement.

Don’t be afraid to take chances and deviate from your brand’s normal voice—just be sure that the companion communications match it.

3. Success Stories & Impact Statements

Similar to the branding and style of both pieces, the content should also rhyme. This goes beyond acknowledgements into stewardship pieces as well. For example, if an appeal or case statement highlights one particular use for the gift (“this struggling family needs your support”) the acknowledgement could tell a success story of one such family who was recently helped. Future stewardship pieces could tell a more recent story of a family who was helped by that donor’s gift specifically.

Roger Craver’s survey referenced above also found that the number five and number seven reasons respectively why donors stay loyal are “donor is given the feeling that he or she is part of an important cause” and “donor receives information showing who is being helped.” Communicating impact is absolutely critical to retaining donors, and both acknowledgements and appeals can achieve this.

If you aren’t already integrating thank yous and asks, take a look at your upcoming campaigns and existing acknowledgements. Look for opportunities to run similar threads among both, always examine the results and don’t be afraid to adjust what isn’t working.

How do you integrate your donor acknowledgements and appeals? Let me know in the comments below!

The post 3 Ways to Integrate Donor Acknowledgements and Appeals appeared first on Nonprofit Hub.

Any fundraiser who has ever used a donor database knows what a nightmare it can be if their nonprofit’s donor data is messy, inconsistent, inaccessible or nonexistent.

But a donor database doesn’t just go bad on its own, and no system is immune from neglect or over-indulgence. In many cases, a lack of processes is the first step down the path towards a database that works against you instead of for you.

Here are three ways you can ruin your nonprofit’s donor database before you enter a single bit of data:

1) Not Knowing What’s Important to Collect and Track, and What Isn’t

Before you start to collect data, you have to decide what to collect.

Every organization is different. It’s important to choose what to collect based on what’s truly important to your nonprofit.

If you attempt to collect too much of the wrong kind of data, you risk alienating your donors while getting bogged down with things that don’t matter. If you collect too little data, you may miss out on valuable and actionable insights.

Here are some examples of information that you can collect about donors:

Demographics

• Age/Birthday
• Gender
• Marital status
• Household income
• Interests
• Occupation

Contact Info

• Address
• Phone number
• Email address
• Social media profiles

In addition to information about your donors, there’s no shortage of data points about their activity that you can track. Here are some examples:

Giving

• Cost of acquisition
• Pledges
• Lifetime value
• Cash/check vs. direct withdrawal
• Gift amount
• Frequency of giving
• Patterns in giving
• Number of years as a donor
• Upgrades
• Downgrades

Interactions

• Soft credits
• Volunteer activity
• Event attendance
• Email open rates
• Email clicks
• Website visits
• Direct mail response rate
• Board memberships
• Follower on social media

As opposed to donor data collection, the more you track about their behavior the better (in general). However, you should avoid paralysis by analysis.

2) Not Having Standard Procedures for Data Entry

Many donor databases get messy simply because there is no defined process for data entry.

Documenting and sticking to one universal process for data will ensure that all of your donor data is formatted consistently and easily accessible by all members of the fundraising team.

Assigning team member roles, establishing a standard naming convention for data (St. vs Street), and defining all custom fields ahead of time, for example, will help keep you out of trouble.

3) Not Training Your Staff on Those Standard Procedures

It’s not enough just to have documented guidelines for data entry and management. You have to train your staff!

While you’re at it, consider scheduling regularly occurring reviews of data and procedures to make sure that you still have your eye on the ball.

You will only get out as much from your donor database. So treat it like a well-oiled machine and it will pay back dividends in the form of practically useful reports that will help you raise more money.

For more help keeping your donor database clean and useful, download my free eBook Data That Changes The World – Your Guide to Building, Maintaining & Leveraging an Effective Nonprofit Database!

The post 3 Ways to Ruin Your Donor Database Before Entering Any Data appeared first on Nonprofit Hub.

2015 is almost here, which means you should start thinking about all of your digital strategies—from email to social media, for the year to come.

If you struggle to keep your social media channels active, scheduling out your posts in advance can help you stay on track. It also lets you take advantage of high-engagement days. Here is a rock-solid social media posting calendar and scheduler that your nonprofit can use in 2015:

January:

Welcome to the new year! Get off on the right foot by posting on social media when you have something to say.

Jan. 1 – Post if you have something to say
Jan. 2 – Post if you have something to say
Jan. 3 – Post if you have something to say
Jan. 4 – Post if you have something to say
Jan. 5 – Post if you have something to say
Jan. 6 – Post if you have something to say
Jan. 7 – Post if you have something to say
Jan. 8 – Post if you have something to say
Jan. 9 – Post if you have something to say
Jan. 10 – Post if you have something to say
Jan. 11 – Post if you have something to say
Jan. 12 – Post if you have something to say
Jan. 13 – Post if you have something to say
Jan. 14 – Post if you have something to say
Jan. 15 – Post if you have something to say
Jan. 16 – Post if you have something to say
Jan. 17 – Post if you have something to say
Jan. 18 – Post if you have something to say
Jan. 19 – Post if you have something to say
Jan. 20 – Post if you have something to say
Jan. 21 – Post if you have something to say
Jan. 22 – Post if you have something to say
Jan. 23 – Post if you have something to say
Jan. 24 – Post if you have something to say
Jan. 25 – Post if you have something to say
Jan. 26 – Post if you have something to say
Jan. 27 – Post if you have something to say
Jan. 28 – Post if you have something to say
Jan. 29 – Post if you have something to say
Jan. 30 – Post if you have something to say
Jan. 31 – Post if you have something to say

February:

It’s a short month, so take advantage of every opportunity to post on social media when you have something to say.

Feb. 1 – Post if you have something to say
Feb. 2 – Post if you have something to say
Feb. 3 – Post if you have something to say
Feb. 4 – Post if you have something to say
Feb. 5 – Post if you have something to say
Feb. 6 – Post if you have something to say
Feb. 7 – Post if you have something to say
Feb. 8 – Post if you have something to say
Feb. 9 – Post if you have something to say
Feb. 10 – Post if you have something to say
Feb. 11 – Post if you have something to say
Feb. 12 – Post if you have something to say
Feb. 13 – Post if you have something to say
Feb. 14 – Post if you have something to say
Feb. 15 – Post if you have something to say
Feb. 16 – Post if you have something to say
Feb. 17 – Post if you have something to say
Feb. 18 – Post if you have something to say
Feb. 19 – Post if you have something to say
Feb. 20 – Post if you have something to say
Feb. 21 – Post if you have something to say
Feb. 22 – Post if you have something to say
Feb. 23 – Post if you have something to say
Feb. 24 – Post if you have something to say
Feb. 25 – Post if you have something to say
Feb. 26 – Post if you have something to say
Feb. 27 – Post if you have something to say
Feb. 28 – Post if you have something to say

March:

Help your followers get over the wintertime blues by delighting them with posts when you have something to say.

Mar. 1 – Post if you have something to say
Mar. 2 – Post if you have something to say
Mar. 3 – Post if you have something to say
Mar. 4 – Post if you have something to say
Mar. 5 – Post if you have something to say
Mar. 6 – Post if you have something to say
Mar. 7 – Post if you have something to say
Mar. 8 – Post if you have something to say
Mar. 9 – Post if you have something to say
Mar. 10 – Post if you have something to say
Mar. 11 – Post if you have something to say
Mar. 12 – Post if you have something to say
Mar. 13 – Post if you have something to say
Mar. 14 – Post if you have something to say
Mar. 15 – Post if you have something to say
Mar. 16 – Post if you have something to say
Mar. 17 – Post if you have something to say
Mar. 18 – Post if you have something to say
Mar. 19 – Post if you have something to say
Mar. 20 – Post if you have something to say
Mar. 21 – Post if you have something to say
Mar. 22 – Post if you have something to say
Mar. 23 – Post if you have something to say
Mar. 24 – Post if you have something to say
Mar. 25 – Post if you have something to say
Mar. 26 – Post if you have something to say
Mar. 27 – Post if you have something to say
Mar. 28 – Post if you have something to say
Mar. 29 – Post if you have something to say
Mar. 30 – Post if you have something to say
Mar. 31 – Post if you have something to say

April:

A great way to usher in the springtime with your social media followers is to post when you have something to say.

Apr. 1 – Post if you have something to say
Apr. 2 – Post if you have something to say
Apr. 3 – Post if you have something to say
Apr. 4 – Post if you have something to say
Apr. 5 – Post if you have something to say
Apr. 6 – Post if you have something to say
Apr. 7 – Post if you have something to say
Apr. 8 – Post if you have something to say
Apr. 9 – Post if you have something to say
Apr. 10 – Post if you have something to say
Apr. 11 – Post if you have something to say
Apr. 12 – Post if you have something to say
Apr. 13 – Post if you have something to say
Apr. 14 – Post if you have something to say
Apr. 15 – Post if you have something to say
Apr. 16 – Post if you have something to say
Apr. 17 – Post if you have something to say
Apr. 18 – Post if you have something to say
Apr. 19 – Post if you have something to say
Apr. 20 – Post if you have something to say
Apr. 21 – Post if you have something to say
Apr. 22 – Post if you have something to say
Apr. 23 – Post if you have something to say
Apr. 24 – Post if you have something to say
Apr. 25 – Post if you have something to say
Apr. 26 – Post if you have something to say
Apr. 27 – Post if you have something to say
Apr. 28 – Post if you have something to say
Apr. 29 – Post if you have something to say
Apr. 30 – Post if you have something to say

May:

May has an annual high of five Saturdays. Weekends can have sneaky good engagement for posting on social media when you have something to say.

May 1 – Post if you have something to say
May 2 – Post if you have something to say
May 3 – Post if you have something to say
May 4 – Post if you have something to say
May 5 – Post if you have something to say
May 6 – Post if you have something to say
May 7 – Post if you have something to say
May 8 – Post if you have something to say
May 9 – Post if you have something to say
May 10 -Post if you have something to say
May 11 – Post if you have something to say
May 12 – Post if you have something to say
May 13 – Post if you have something to say
May 14 – Post if you have something to say
May 15 – Post if you have something to say
May 16 – Post if you have something to say
May 17 – Post if you have something to say
May 18 – Post if you have something to say
May 19 – Post if you have something to say
May 20 – Post if you have something to say
May 21 – Post if you have something to say
May 22 – Post if you have something to say
May 23 – Post if you have something to say
May 24 – Post if you have something to say
May 25 – Post if you have something to say
May 26 – Post if you have something to say
May 27 – Post if you have something to say
May 28 – Post if you have something to say
May 29 – Post if you have something to say
May 30 – Post if you have something to say
May 31 – Post if you have something to say

June:

Summer is here! No holidays (sorry, Flag Day), and four full weeks to post on social media if you have something to say.

June 1 – Post if you have something to say
June 2 – Post if you have something to say
June 3 – Post if you have something to say
June 4 – Post if you have something to say
June 5 – Post if you have something to say
June 6 – Post if you have something to say
June 7 – Post if you have something to say
June 8 – Post if you have something to say
June 9 – Post if you have something to say
June 10 – Post if you have something to say
June 11 – Post if you have something to say
June 12 – Post if you have something to say
June 13 – Post if you have something to say
June 14 – Post if you have something to say
June 15 – Post if you have something to say
June 16 – Post if you have something to say
June 17 – Post if you have something to say
June 18 – Post if you have something to say
June 19 – Post if you have something to say
June 20 – Post if you have something to say
June 21 – Post if you have something to say
June 22 – Post if you have something to say
June 23 – Post if you have something to say
June 24 – Post if you have something to say
June 25 – Post if you have something to say
June 26 – Post if you have something to say
June 27 – Post if you have something to say
June 28 – Post if you have something to say
June 29 – Post if you have something to say
June 30 – Post if you have something to say

July:

Even with the 4th of July holiday, there are still plenty of days to make a social media update if you have something to say.

July 1 – Post if you have something to say
July 2 – Post if you have something to say
July 3 – Post if you have something to say
July 4 – Post if you have something to say
July 5 – Post if you have something to say
July 6 – Post if you have something to say
July 7 – Post if you have something to say
July 8 – Post if you have something to say
July 9 – Post if you have something to say
July 10 – Post if you have something to say
July 11 – Post if you have something to say
July 12 – Post if you have something to say
July 13 – Post if you have something to say
July 14 – Post if you have something to say
July 15 – Post if you have something to say
July 16 – Post if you have something to say
July 17 – Post if you have something to say
July 18 – Post if you have something to say
July 19 – Post if you have something to say
July 20 – Post if you have something to say
July 21 – Post if you have something to say
July 22 – Post if you have something to say
July 23 – Post if you have something to say
July 24 – Post if you have something to say
July 25 – Post if you have something to say
July 26 – Post if you have something to say
July 27 – Post if you have something to say
July 28 – Post if you have something to say
July 29 – Post if you have something to say
July 30 – Post if you have something to say
July 31 – Post if you have something to say

August:

With the summer winding down, there are lots of opportunities to post on social media if you have something to say.

Aug. 1 – Post if you have something to say
Aug. 2 – Post if you have something to say
Aug. 3 – Post if you have something to say
Aug. 4 – Post if you have something to say
Aug. 5 – Post if you have something to say
Aug. 6 – Post if you have something to say
Aug. 7 – Post if you have something to say
Aug. 8 – Post if you have something to say
Aug. 9 – Post if you have something to say
Aug. 10 – Post if you have something to say
Aug. 11 – Post if you have something to say
Aug. 12 – Post if you have something to say
Aug. 13 – Post if you have something to say
Aug. 14 – Post if you have something to say
Aug. 15 – Post if you have something to say
Aug. 16 – Post if you have something to say
Aug. 17 – Post if you have something to say
Aug. 18 – Post if you have something to say
Aug. 19 – Post if you have something to say
Aug. 20 – Post if you have something to say
Aug. 21 – Post if you have something to say
Aug. 22 – Post if you have something to say
Aug. 23 – Post if you have something to say
Aug. 24 – Post if you have something to say
Aug. 25 – Post if you have something to say
Aug. 26 – Post if you have something to say
Aug. 27 – Post if you have something to say
Aug. 28 – Post if you have something to say
Aug. 29 – Post if you have something to say
Aug. 30 – Post if you have something to say
Aug. 31 – Post if you have something to say

September:

With all of the weekdays in September, there is ample opportunity to post on social media if you have something to say.

Sept. 1 – Post if you have something to say
Sept. 2 – Post if you have something to say
Sept. 3 – Post if you have something to say
Sept. 4 – Post if you have something to say
Sept. 5 – Post if you have something to say
Sept. 6 – Post if you have something to say
Sept. 7 – Post if you have something to say
Sept. 8 – Post if you have something to say
Sept. 9 – Post if you have something to say
Sept. 10 – Post if you have something to say
Sept. 11 – Post if you have something to say
Sept. 12 – Post if you have something to say
Sept. 13 – Post if you have something to say
Sept. 14 – Post if you have something to say
Sept. 15 – Post if you have something to say
Sept. 16 – Post if you have something to say
Sept. 17 – Post if you have something to say
Sept. 18 – Post if you have something to say
Sept. 19 – Post if you have something to say
Sept. 20 – Post if you have something to say
Sept. 21 – Post if you have something to say
Sept. 22 – Post if you have something to say
Sept. 23 – Post if you have something to say
Sept. 24 – Post if you have something to say
Sept. 25 – Post if you have something to say
Sept. 26 – Post if you have something to say
Sept. 27 – Post if you have something to say
Sept. 28 – Post if you have something to say
Sept. 29 – Post if you have something to say
Sept. 30 – Post if you have something to say
Sept. 31 – Post if you have something to say

October:

Be mindful that there are many Jewish holidays in the month of October, so engagement may be low even in instances when you have something to say.

Oct. 1 – Post if you have something to say
Oct. 2 – Post if you have something to say
Oct. 3 – Post if you have something to say
Oct. 4 – Post if you have something to say
Oct. 5 – Post if you have something to say
Oct. 6 – Post if you have something to say
Oct. 7 – Post if you have something to say
Oct. 8 – Post if you have something to say
Oct. 9 – Post if you have something to say
Oct. 10 – Post if you have something to say
Oct. 11 – Post if you have something to say
Oct. 12 – Post if you have something to say
Oct. 13 – Post if you have something to say
Oct. 14 – Post if you have something to say
Oct. 15 – Post if you have something to say
Oct. 16 – Post if you have something to say
Oct. 17 – Post if you have something to say
Oct. 18 – Post if you have something to say
Oct. 19 – Post if you have something to say
Oct. 20 – Post if you have something to say
Oct. 21 – Post if you have something to say
Oct. 22 – Post if you have something to say
Oct. 23 – Post if you have something to say
Oct. 24 – Post if you have something to say
Oct. 25 – Post if you have something to say
Oct. 26 – Post if you have something to say
Oct. 27 – Post if you have something to say
Oct. 28 – Post if you have something to say
Oct. 29 – Post if you have something to say
Oct. 30 – Post if you have something to say
Oct. 31 – Post if you have something to say

November:

While the week of Thanksgiving might be rough on your website traffic, social media engagement should remain high. After all, lots of people will be on their smartphones, trying to avoid relatives at family gatherings, just waiting to read your posts if you have something to say.

Nov. 1 – Post if you have something to say
Nov. 2 – Post if you have something to say
Nov. 3 – Post if you have something to say
Nov. 4 – Post if you have something to say
Nov. 5 – Post if you have something to say
Nov. 6 – Post if you have something to say
Nov. 7 – Post if you have something to say
Nov. 8 – Post if you have something to say
Nov. 9 – Post if you have something to say
Nov. 10 – Post if you have something to say
Nov. 11 – Post if you have something to say
Nov. 12 – Post if you have something to say
Nov. 13 – Post if you have something to say
Nov. 14 – Post if you have something to say
Nov. 15 – Post if you have something to say
Nov. 16 – Post if you have something to say
Nov. 17 – Post if you have something to say
Nov. 18 – Post if you have something to say
Nov. 19 – Post if you have something to say
Nov. 20 – Post if you have something to say
Nov. 21 – Post if you have something to say
Nov. 22 – Post if you have something to say
Nov. 23 – Post if you have something to say
Nov. 24 – Post if you have something to say
Nov. 25 – Post if you have something to say
Nov. 26 – Post if you have something to say
Nov. 27 – Post if you have something to say
Nov. 28 – Post if you have something to say
Nov. 29 – Post if you have something to say
Nov. 30 – Post if you have something to say

December:

The home stretch! #GivingTuesday, year-end appeals and social media posts when you have something to say.

Dec. 1 – Post if you have something to say
Dec. 2 – Post if you have something to say
Dec. 3 – Post if you have something to say
Dec. 4 – Post if you have something to say
Dec. 5 – Post if you have something to say
Dec. 6 – Post if you have something to say
Dec. 7 – Post if you have something to say
Dec. 8 – Post if you have something to say
Dec. 9 – Post if you have something to say
Dec. 10 – Post if you have something to say
Dec. 11 – Post if you have something to say
Dec. 12 – Post if you have something to say
Dec. 13 – Post if you have something to say
Dec. 14 – Post if you have something to say
Dec. 15 – Post if you have something to say
Dec. 16 – Post if you have something to say
Dec. 17 – Post if you have something to say
Dec. 18 – Post if you have something to say
Dec. 19 – Post if you have something to say
Dec. 20 – Post if you have something to say
Dec. 21 – Post if you have something to say
Dec. 22 – Post if you have something to say
Dec. 23 – Post if you have something to say
Dec. 24 – Post if you have something to say
Dec. 25 – Post if you have something to say
Dec. 26 – Post if you have something to say
Dec. 27 – Post if you have something to say
Dec. 28 – Post if you have something to say
Dec. 29 – Post if you have something to say
Dec. 30 – Post if you have something to say
Dec. 31 – Post if you have something to say

All joking aside, scheduling can be very useful. In fact, I created a useful spreadsheet that any nonprofit can use to schedule out their posts in advance, per each individual network.

But a common trap I see nonprofits fall in is the need to post something on social media just to post something. This should be avoided.

The best time to post on social media is when you have something compelling to share, not because it’s 9am on a Monday and that’s just when we always post. Sticking to a schedule for the sheer purpose of sticking to a schedule leads to bad content, because you’ll scramble and manufacture something just to post it.

This isn’t to say that the quantity of your posts should be low. Quite the contrary; even the smallest charity should have a lot to say.

Stay aware of opportunities for great content as they arise, such as:

• an organizational success story
• a fun moment that occurs in the office
• a donor or volunteer that should be thanked publicly
• an employee that should be recognized for an achievement
• an interesting article or new research that should be shared

The more you can celebrate the people who make your mission possible, the more successful your posts will be. Don’t be afraid to sprinkle in a few appeals here and there.

When to Post

There is a ton of advice and research online about when the best time to post on social media is. Virtually every article you could read contradicts another, and it can be hard to decide what advice is truly best.

Ever organization is different, and every online community is different. Research is a good place to start, but the best way to find out when the best time to post is to experiment with dates and times. Find out for yourself when your engagement peaks.

There’s no secret formula. There’s no magic bullet. You just have to find the sweet spot for yourself.

Keep your eyes open for the types of posts listed above, and post as they happen. After all, if you have great content to share, why wait to share it?

By the way, this also applies to email. If you only send an email newsletter on the 15th of the month because “that’s when we send it” you should seriously consider altering your strategy.

How to Post

Here are a few quick thoughts for each network:

• Facebook: the #1 reason users unlike a page is because the organization posts too much
• Twitter: posts here have a shorter lifespan, so you can get away with posting more often (multiple times a day)
• Instagram: now has more users than Twitter, so don’t sleep on this network. Post fun photos and videos from around your office and at your events.
• YouTube: as always, put your videos here
• Google+: is a shell of its former self. Don’t feel the need to stretch and be active here.

So try new things. Keep doing what’s working. Stop doing what isn’t. And always record the results. Who knows? Maybe your organization will be the basis of the next research study.

What are your social media plans for 2015? How do you decide when and what to post? Let me know in the comments below!

The post The Ultimate 2015 Nonprofit Social Media Scheduling Guide appeared first on Nonprofit Hub.

It’s no secret that fundraising is all about building relationships. And when it comes to building relationships, nothing beats a personal, one-on-one interaction. Unfortunately, many development departments struggle with this.

In our own donor communications experiment over at Bloomerang, we made a $5 online donation to 50 random nonprofits. For each nonprofit, the donor was new to their database. Many of the nonprofits did a lot of things right in their follow-up, but most lacked a personal touch.

In a perfect world, we should have received 19 phone calls (only 19 asked for a phone number on their donation form). For the other 31, a handwritten note would have gotten the job done.

We received zero phone calls and only two hand-written notes.

You can see the full results in the infographic below:

I can think of a lot of excuses as to why these nonprofits didn’t pick up the phone to say thanks. Here are the most common we’ve heard, and why they’re all bogus:

1. The Donation Amount is Too Low to Warrant a Phone Call

It’s true that different gift levels should trigger different types of responses. However, no (legitimate) donation is too small to be acknowledged personally, especially from a first-time donor.

Ideally, you should have at least four response mechanisms:

• New donors at or below your average donation amount
• New donors above your average donation amount
• Returning donors at or below your average donation amount
• Returning donors above your average donation amount

According to Tom Ahern, first-time donors who get a personal thank you within 48 hours are 4x more likely to give a second gift. And you want that second gift, since donor retention rates skyrocket from 22.9% to 60.8%. The Agitator has reported that a three-minute thank-you call will boost first-year retention by 30%.

Whether it’s a phone call or a handwritten note, be sure to do something personal for first-time donors.

And don’t sleep on a small donation like $5. A $5 donation actually sends a lot of interesting signals:

• Maybe they really love your organization, but don’t have the funds to donate any more than $5. Can they help in other ways, like volunteering? Ask them!
• A $5 gift is an ideal monthly pledge. When you reach out to them personally, ask them if they’d like to make a longer-term commitment. You don’t get what you don’t ask for!

2. It Takes Too Much Time

A thank-you call shouldn’t take more than 1-2 minutes, and it should take even less if you leave a voicemail (which can be just as good).

Here’s a sample voicemail script:

Hey there, (donor name). My name is (your name) and I am the (title) at (organization). Just wanted to quickly say thanks for your gift. It really means a lot to us. I’d love the opportunity to talk to you more about how your gift is helping (your mission). Please don’t hesitate to reach out to me anytime if you have any questions about (your organization). Have a great day!

Let’s say they pick up the phone. Here’s how the conversation might go:

Hey there, (donor name). My name is (your name) and I am the (title) at (organization). Just wanted to quickly say thanks for your gift. It really means a lot to us. I’d love the opportunity to talk to you more about how your gift is helping (your mission). Do you have a minute or two?

(If they say yes, tell them—feel the conversation out for an additional ask or an in-person meeting.)

(If they say no, just say no worries, thanks again, and let them go about their day.)

There’s no reason why you shouldn’t be able to make 10-20 calls an hour.

3. We Don’t Have the Manpower

Don’t forget that you don’t have to do it alone. Board members are great people to make thank-you calls to new donors. Volunteers too! Get a couple pizzas and have a volunteer-call-night.

All in all, there really isn’t a good excuse for reaching out to new donors by phone. So what’s stopping you?

The post No More Excuses—You Need to Call Every New Donor appeared first on Nonprofit Hub.

The post The Greatest Online Video Ever Made by a Nonprofit appeared first on Nonprofit Hub.

For some nonprofits, volunteers are the lifeblood of their organization. Volunteers can be even more valuable than donors. Every nonprofit can benefit from the help of volunteers, but recruiting and retaining new volunteers is easier said than done.

Whether you’re a large nonprofit looking for a corporate group, or a small nonprofit who needs one or two hands around the office, here are the four parts of an ideal first-time experience for your nonprofit’s volunteers:

1. Website

A website that is user-friendly and communicates clearly is essential to recruiting volunteers. From the second someone lands on your site, it should be very easy for them to access information about volunteering, especially if that is why they are on your site to begin with.

Having a dedicated volunteer page is a great start, but a simple sign-up form isn’t enough. Some things you should think of including are:

• The impact volunteers have on your organization
• Detailed descriptions of multiple, individual volunteer opportunities
• Contact information to the employee(s) responsible for volunteer coordination
• Photos/videos of past volunteers
• Testimonials from past volunteers
• Volunteer guidelines
• Downloadable volunteer release form

Having all of this information available upfront will increase your credibility in the eyes of the prospective volunteer, and prevent you from having to provide information via email or phone once they make contact.

When you’re ready to create the contact/sign-up form, here is some information you think about asking for:

• Name / contact info
• Reason for seeking volunteer work
• Physical limitations
• Education/special training
• Paid work experience
• Volunteer experience
• Personal interests/hobbies
• Date/time available to volunteer

Having this information will help you assign tasks that fit their skill-set. When a volunteer is enthusiastic about what they are doing, they are more likely to persist in supporting your organization.

2. Scheduling, Preparation and Communication

Once a volunteer has been recruited, over-communication is almost impossible. Make sure they know where to be, what they need to bring, and what they can expect from the visit.

If you haven’t already shared your volunteer guidelines, now is the time to do it. Consider sharing a minute-by-minute schedule of their assigned responsibilities and a detailed task list.

The worst thing that can happen is for a volunteer to show up to the wrong place and the wrong time, or not know what to do once they get there.

3. On-Site Experience

Giving your volunteer a world-class experience while on-site at your nonprofit facility or event is the most crucial component.

The Bloomerang team recently spent a half-day volunteering at Gleaners Food Bank, a nonprofit based in Indianapolis. Out of all of my personal volunteer experiences, theirs was the most top-notch. Here’s a quick recap of how they handled our group:

1. We had clear instructions and expectations prior to arriving at their facility.
2. When we walked in the door, we were greeted by a smiling member of the leadership team who introduced herself, shook all of our hands, and led us into a conference room.
3. Here, we were greeted by the volunteer coordinator, who showed us a short film about the organization (which communicated the need and impact of their volunteers).
4. We were given detailed instructions on what would happen over the next four hours.
5. We were led to their food distribution center, where a foreman trained us on what we would be doing. We were then cut loose to work, sorting donations and weeding out expired or damaged food items.
6. Halfway through the shift, we were given a 15 minute break in their office kitchen (coffee provided).
7. Back to work for the rest of the shift. An employee floated around taking photos of all of the volunteers.
8. At the end of the shift, we were debriefed in the conference room, thanked, and sent on our way.

The entire process was so diligently organized to the point where no one ever felt like they had nothing to do or weren’t sure what to do next. It was more professional than most corporate job interviews I have had!

The main point here is that you shouldn’t act flippant or willy-nilly with on-site volunteers. Treat them the same as you would a new employee on their first day, a board member or a major donor who is visiting the office. Their impressions of the experience will go a long way in future volunteerism, financial support and your word of mouth reputation.

4. Acknowledgement and Follow-Up

You should keep in close contact with volunteers long after they leave your facility or event. Be sure to thank your volunteer within 24 hours of the visit. If it’s their first time, pick up the phone and call.

After the Gleaners trip, I immediately received a thank you email. They even posted our group picture on their Facebook page to publicly acknowledge the support. In fact, their Facebook page is almost entirely devoted to volunteer acknowledgement.

Gathering feedback is also important. Consider sending a questionnaire or web form that asks the volunteer(s) what they thought of the experience, what they liked and didn’t like, and how you can improve future visits. Here you can see a great example of this kind of survey.

Follow-up communications are also a great opportunity to ask for a donation. According to Fidelity Charitable, those who have volunteered in the last 12 months donate ten times more money to charities than non-volunteers ($2,593/yr vs. $230/yr), so don’t be shy about asking!

All in all, your volunteer program should be taken as seriously as your fund development program. Make it an experience that they’ll never forget, and they’ll never forget to support you!

The post 4-Part Anatomy of an Ideal Nonprofit Volunteer Experience appeared first on Nonprofit Hub.

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Digital marketing is going through a great democratization process. As advanced marketing tools and tactics become more accessible to nonprofits through low-cost apps and software programs, more and more savvy fundraisers are launching the kinds of innovative campaigns that just a few years ago seemed out of reach.

For those who want to get in on the action, there’s no shortage of marketing advice out there in the blogosphere. With all of the tech jargon and marketing buzzwords flying around, it can be hard to cut through the noise and avoid feeling overwhelmed.

If you’re ready to take your online fundraising and marketing efforts to the next level, here are four seminal terms for the 21st century:

1. Conversion Rate Optimization (CRO)

CRO or conversion rate optimization is the practice of designing your pages and forms for the maximum amount of completions. The goal here is to eliminate page abandonment.

For nonprofits, CRO comes into play with regards to donation forms. Not only do you want to make the form page easy to get to and enticing, the page and form itself needs to be clean and user-friendly so as to generate the most completions possible.

Experts in CRO typically test multiple variations of pages and forms, then dig into the data to see which performs best. Not only should you try to follow best practices for form and page design, you should also try testing at least two variations to see which one users prefer.

2. Drip Marketing

Drip marketing is the practice of segmenting an email list and delivering relevant content on an ongoing basis with the goal of nurturing those contacts. Drip marketing campaigns typically consist of several cadences or schedules. For example, one segment may receive a unique email 1 day, 3 days, 10 days and 28 days after a conversion until they convert again. The key here is to tailor the emails they receive to their behavior on the website, rather than just lumping them into a generic newsletter list.

Drip marketing is a great way to stay top-of-mind with those who opt-in to your website while sprinkling in promotional content.

3. Multi-Touch Attribution

Multi-touch attribution modeling is one of the most important things a data-driven fundraiser can become adept in. Think of it as mapping out all of the touch-points a donor goes through before making a donation. In doing so, you can discern which of your outreach efforts is most effective.

The best e-commerce websites are masters of this practice. They know exactly when and what page a website visitor looked at before making a purchase, which often takes place over multiple visits.

For example, a typical website visitor journey make look something like this:

• 1st visit – Google search
  • visitor leaves after clicking your Facebook page “like” button
• 2nd visit – Facebook referral
  • visitor leaves
• 3rd visit – direct (they typed in your URL)
  • visitor leaves after subscribing to your newsletter
• 4th visit – email referral
  • visitor leaves after making a donation

Based on this example, you could give credit to organic SEO, Facebook and email for finally converting the visitor. There are two schools of thought on which to give the most credit to:

• First-click attribution (in this case, Google search)
• Last-click attribution (in this case, email)

First-click is great for giving credit to “discovery,” while last-click is great for pinpointing what finally drove the conversion. Both are important, but there is a great debate among marketers on which is truly the better indicator.

Knowing the path your website visitors take before finally converting on your site (making a donation, signing up to be a volunteer, registering for an event, etc.) allows you to hone your efforts and place a value on all of your marketing channels (social, email, paid ads, etc.).

Google Analytics is a great free tool that allows you to track referrals and visitor journeys through your website. A more robust marketing automation system is needed to actually identify and drill into an individual user’s experience.

4. Earned Media / Owned Media / Paid Media / Leased Media

Today, there are multiple forms of “media” spoken and written about.

• Earned Media: also known as public relations (being featured in a newspaper article or TV story)
• Owned Media: also known as content marketing (your blog posts and videos)
• Paid Media: also known as traditional advertising (TV/radio spots, print ads, billboard)
• Leased Media: owned content placed on a platform you don’t own (blog posts on Medium, LinkedIn Today or Quora)

A healthy mix of all four is crucial to your overall brand strategy. Being wholly leveraged in only one or two can be costly and ineffective. The great thing about owned and leased media is that it can lead to more earned media mentions, allowing you to spend less money on paid media.

Is your nonprofit utilizing any of the above strategies? Let me know in the comments below!

The post Four 21st Century Marketing Terms Nonprofits Need to Know | Nonprofit Blog appeared first on Nonprofit Hub.