[PODCAST] Branding Your Nonprofit on a Budget

Branding Your Nonprofit on a Budget

You know branding is more than a buzzword – it’s a necessity for high functioning nonprofits. But, how do you cultivate a strong brand when you’re operating with limited resources? Katie interviews Lauren Muth, the creative director of Studio Humankind, about all the options that charities can use to build a brand without a large budget. Learn how to build brand trust using digital tools, a freelancer or two, and an open mind.


Meet Lauren Muth, Branding Extraordinaire

Lauren Muth (she/her) is the founder and creative director behind Studio Humankind, a nonprofit creative agency. Lauren was inspired to respond to societal causes by utilizing her own visual storytelling work to fill the gap where inspirational grassroots organizations lacked resources. Her team now works to develop transformative branding, innovative campaigns, and conversion-driven websites that amplify nonprofit awareness, support, and funding.

Her clients have included Make-a-Wish Missouri & Kansas, Safehome, Walk in Love International, Stitching Change, MADI Apparel, Rebuild the Block, Covenant Children’s Homes, Hunger-Free Philippines, Love Fund for Children, Girls on the Run, and more.

Lauren spends her free time reading about current affairs, traveling, visiting local coffee shops, and spending time with her friends and family.

More Great Resources to Build Your Nonprofit’s Brand!

5 Building Blocks of Strong Nonprofit Brands

Why Your Nonprofit Branding Matters Now More Than Ever

How to Create a Nonprofit Brand Guide



Shout out to our friends at DipJar for making today’s episode possible! This clever cashless donation system has revolutionized our sales and donations at events…Ready to try it?

Lauren Muth Branding Your Nonprofit on a Budget Podcast

Katie Appold

Katie’s nonprofit career includes a variety of leadership roles for human service, foundation, and publishing-related nonprofits as well as many volunteer roles. Under Katie’s leadership, nonprofit organizations have developed new programs related to free healthcare, affordable and accessible housing and literacy programs for K-12 students. In her first Executive Director role, Katie increased the annual revenue of the organization she led by 300% and received the top grant prize in the nation for affordable housing through the Federal Home Loan Bank of Indianapolis. Today, she leads Nonprofit Hub and Cause Camp, which collectively serve more than 50,000 nonprofits throughout North America. Her educational background includes an undergraduate degree in business administration and a masters degree in nonprofit leadership. Katie serves as the board president of Gracious Grounds, a housing organization serving individuals with disabilities. She is an active member of the Grand Rapids Young Nonprofit Professionals, the Grand Rapids Chamber of Commerce, Cause Network, and the Association of Fundraising Professionals.

June 3, 2022

You May Also Enjoy

Become a Member

Whether you’re with a large team or a solo entrepreneur looking to start the next great cause, we have a membership package that will help you grow your network and your cause.